“‘Star Wars’ Toys Rocket Into Holiday Sales Orbit”
Written by Karen Navarra of the Evening News newspaper, this November 23, 1978 article is all we need to see to get a clear understanding of just how Star Wars was affecting toy sales in the late seventies.
Let’s ignore the Battlestar Galactica photo that accompanies the piece and instead focus on the fact that here’s a newspaper article about a Star Wars toothbrush and bop bag toy. That’s how much Star Wars affected Christmas in the late seventies; sales were so high that a newspaper felt the need to mention these two unusual items . . . as well as a handful of other non-Star Wars toys.
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