1974 Newspaper Ad for Mattel’s Big Jim Series

If you own a copy of G.I. Joe and Other Backyard Heroes* then you’ve likely done exactly as I have in the past: stared at the Big Jim toys and wondered if they’re as fun as they look in the pictures. Well, I’m unlikely to ever own any of these toys (just too many other things excite me more), but I can certainly enjoy this 1974 newspaper ad that also alerts us to “a live Kung Fu demonstration.” Big Jim kicked ass!

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