1984 Newspaper Ad for the Cobra Rattler
If you took a closer look at the Warehouse of Toys ad that I posted last weekend then you no doubt noticed the Cobra Rattler. I suspect that if we asked fans of Hasbro’s G.I. Joe toys (find at Amazon.com*) the simple question “which jet is your favorite?” the Rattler would appear in the list of top three, maybe even number one. Yes, it’s that cool of a design . . . as this illustrated ad for the toy proves.
Related articles
- December 6, 2015: G.I. Joe Case Study At HBR.Org (sjgames.com)
- G.I. Joe’s 25th Anniversary in Tomart’s Action Figure Digest (battlegrip.com)
- How Star Wars Action Figures Became the Toy World’s Most Powerful Force (adweek.com)