1985 Cabbage Patch Kids Cereal Advertisement
If you open this 1985 Working Mother issue then you’ll find a fun full-page ad for Cabbage Patch Kids cereal. Why did this cereal even exist? Because the eighties was ground zero for the branding and licensing explosion in which toymakers stepped up and took control of their financial futures. By this time the art of licensing out toy brands for other categories had made everyone enough money that they were willing to try anything.
Yet again we must face the fact that the eighties rocked.
