1987 Kenner Play-Doh Plan-O-Gram
It’s 1987 and you want to carry Kenner’s Play-Doh line in your store so what do you do? You open up the 1987 Kenner Toy Fair catalog and choose from one of the two offered Plan-O-Grams. BAM! Instant Play-Doh selection for your store, a sign, and even a suggestion on how to shelve the product. Awesome!
Related articles
- 1980 Kenner Trade Catalog and the Strawberry Shortcake Carrying Case (battlegrip.com)
- Shadows of the Empire in the 1996 Hasbro Toy Fair Catalog (battlegrip.com)
- Warpo Toys’ Giant Cthulhu! (battlegrip.com)
Really love the articles you’ve been doing on POS set ups and the Kenner sales sheets.
Neat to see the behind the scenes marketing.
@Court – I’m a real sucker for this sort of information. I just wish it wasn’t so tough to find these old documents. And they can get expensive!
These are always cool to see — we ended uo with a lot of stuff like this when I was working at EB Games, and in hindsight it would have been good to hang on to some of it for archival purposes. The amount of ephemera that EB used to generate for its marketing was incredible, thanks to all of the in-store POS and regular marketing changes. The Nintendo stuff was particularly cool — 2007-08 were gangsbusters years for the DS and Wii.