2002 Moore Action Collectibles X-Files Action Figure Advertisement

If you run a search of X-Files action figures on Amazon.com*) you will find several figures for sale, but none produced by Moore Action Collectibles. Despite the below advertisement from 2002 (from an issue of ToyFare magazine), the figures were never produced for sale. statueforum.com has a thread on the line, and a bit of searching online ran across this notice from the time:

August 2002 – We are extremely disappointed to announce Moore Action Collectibles, Inc. will not be producing the anticipated line of X-Files action figures announced last year. Influenced by the television series cancellation, Moore Action does not believe the X-Files market remains strong enough to support the action figure line.

“Halting development of the X-Files action figures was a difficult decision for us” quotes Moore’s Director of Marketing, Wynne Hunkler. “However, we feel confident this move will allow us the opportunity to pursue other projects beneficial to our collectors,” such as action figure lines from the popular Fox Entertainment series, Buffy the Vampire Slayer and Angel.

Too bad, but not too surprising. 2002 was a bit late for the X-Files audience to support the costs that go into action figures. And the series hadn’t seen a resurgence then and wasn’t old enough for nostalgia to have an effect on sales, so all we are left with is some marketing materials for toys that were never made.