2005 Hasbro G.I. Joe Toyfare Magazine Advertisement

Three action figures and a comic book in a single pack? Sold! What kid out there doesn’t love opening up a package loaded with toys and a comic book? Hasbro has made use of the toy + comic pack* with G.I. Joe a few times, and looking back at this 2005 advertisement should be enough to remind us of a day when G.I. Joe was more important to Hasbro’s business. G.I. Joe has fallen so far as a brand it leaves us asking: Can the line ever fully recover?

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