2006 Star Wars Titanium Series AT-AT Advertisement

Here’s another (last mentioned here) 2006 magazine ad for Hasbro’s series of Titanium Star Wars toys (find at Amazon.com*), this time showcasing the AT-AT vehicle that was one of several releases in the line. Why does Hasbro keep returning to the Titanium name and product concept, despite past failures with the product line? I wish I knew.