5 Brands that Need “Hot Wheels” Waves of their Own

Mattel’s Hot Wheels “Pop Culture” line (Amazon.com search*) brings us such great properties as Universal Monsters, Atari, Star Trek, DC, Archie, and many more emblazoned across Hot Wheels vehicles. It’s clear that the Mattel designers and brand management team have a great eye and idea of what fits the Hot Wheels line, but as a fan there’s nothing preventing me from making a few suggestions of my own.

So here they are, five brands I’d like to see Mattel license and incorporate into their Hot Wheels “Pop Culture” line (Amazon.com search*). No need to pay me, Mattel, just mail me toy cars and we’ll call it even.

The Six Million Dollar Man

Digging into the classic seventies Six Million Dollar Man artwork of Earl Norem, this Hot Wheels “Pop Culture” line (Amazon.com search*) would bring those paintings to life as murals on the sides of some of the best Hot Wheels cars out there. What child of the seventies could pass on an infusion of Hot Wheels and Steve Austin, The Six Million Dollar Man?

American Greetings

Just grabbing Care Bears or Strawberry Shortcake alone would make for a fun “Pop Culture” wave, but add in other American Greetings brands like Madballs and Holly Hobbie and things really start to get fun. I could even see such a wave being popular with those who don’t normally buy Hot Wheels toy cars; a win for Mattel all around!

Hasbro

I know Hasbro and Mattel are competitors, but the chance to launch of wave of Hot Wheels “Pop Culture” line (Amazon.com search*) featuring G.I. Joe, My Little Pony, and Transformers should excite enough of the executives at both companies that they overlook their competitive natures and embrace the idea of creating these toy cars. The G.I. Joe and Transformers cars in the wave would (naturally) be decorated with packaging art from the eighties.

Monster High

Mattel owns both Monster High and Hot Wheels, so this “Pop Culture” wave should be a simple one for them to make happen. And what fan out there wouldn’t want to see stylized cars wrapped in the adorable Monster High artwork? I know I’d buy a few out of such a wave of toy cars.

Classic Tabletop Games

Another instance where we’ll need Hasbro and Mattel to get along, what makes this wave truly fun is the addition of not only Uno and Pictionary, but we also need to see Monopoly, Candyland, Trivial Pursuit, and Battleship in the line to make it remarkable. Sure there were once Johnny Lightning Monopoly toy cars (Amazon.com search*) in stores, but those just aren’t the same thing as if Monopoly and Hot Wheels were blended together.

My Dollars Are Ready

Get to it, Mattel, because any one of these five brand blends would have me in stores all set to buy cars. Your Hot Wheels “Pop Culture” line (Amazon.com search*) is incredible, but I doubt anyone out there would object to the idea of any of these brands joining the Hot Wheels family.

We’re waiting, Mattel, so get to work!