Is Funko Betting Big on the ReAction Figures Series?
As I mentioned a few days ago (posted here), Funko has wowed many of us by announcing over sixty retro-style ReAction Figures from a variety of different properties. I think what stuns me the most — and came up yesterday when Matt Doughty (Onell Design) and I were talking about the line — is that Funko doesn’t seem to be taking the cheap way out when it comes to variety in the series.
Shown above are the two announced Snake Plissken action figures — with jacket (BBTS, EE*) and without jacket (BBTS, EE*) — and looking closely at the two images you can see that the jacket covers five of the six parts that make up the action figure.
What this means, when you stop and consider how action figures are made, is that Funko not only paid two sculpt the jacket onto the toy they also did so in a way that means the two figures cannot share common tooling for the legs, torso, and arms.
Now maybe it’s a family mold so both figures are cut from the same piece of steel, but even that means Funko sacrificed a slot in their mold that could have gone to a completely different character design.
Okay, that’s pretty damned impressive. I hope this gamble works out for Funko, because a move (the entire ReAction Figure series and their huge push) this big is one I’d love to see succeed.
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I think the fact that Funko is releasing two Snake Plissken figures itself shows how serious they are. I mean, I know Carpenter is huge with music hipsters these days, but I’m not sure the kids buying import soundtracks will make the jump to commemorative action figures.
@ShenaniTims – Up close the sculpt differences between the two are even more obvious. And Funko confirmed that only the head shares tooling between the two toys; that’s dedication!