Spotted Online – 1968 Hot Wheels Ad “New from Mattel.”

Clearly, everyone reading battlegrip.com knows that Mattel launched the Hot Wheels brand in 1968. Since then it has gone on to be one of — if not the most — popular toy lines in the world, but back in 1968 I’m betting a lot of kids first heard of the Hot Wheels toy cars when they spotted this ad on the back cover of Brave and the Bold issue 79.

Fantastic! I love when people scan and post old comic book ads, and seeing the story that accompanies this scan just makes the entire experience a little more fun.