Action Figure Toy Sales Up 9% for Christmas

The numbers are in, and as this licensemag.com post reports toy sales were up. Specifically, action figure sales were up 9% this past holiday season, which makes me wish we could see a breakdown of action figure sales by line. And not surprisingly (based on what I’ve seen in stores) the Playmates Teenage Mutant Ninja Turtles action figures came in at the top spot.

In terms of category performance in 2014, building sets and youth electronics experienced the most significant increases at 13 percent and 11 percent, respectively, followed by action figures and games/puzzles, both increasing 9 percent. Infant/preschool toys and all other toys were the only categories to experience dollar sales declines when compared to 2013 (-5 percent and -0.4 percent, respectively).

Check out the article for the top ten list of toys.

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