Spotted Online – Hasbro’s Hero Mashers at Forbes

Yesterday I mentioned how an old Kenner Manga Star Wars sketch made me think of the upcoming Hero Mashers* line of Star Wars action figures.

Well, being one who just has to keep digging into things I stumbled across this Forbes article from January which is a real treat for anyone who loves behind the scenes stuff. Follow along as Forbes interviews Adam Biehl of Hasbro and talks about the Hero Mashers* line and how the line came into existence.

The culmination of the research…kids want power over their play experiences, they want to customize their play.

Visit Forbes!
Visit Forbes!

1 thought on “Spotted Online – Hasbro’s Hero Mashers at Forbes

  1. I realize these aren’t targeted at me, but they would have really annoyed me as a kid. They look cool, but if they really wanted to be customizable, then the full arms would come off and the torso would split. They seem underdeveloped as toys.

Comments are closed.