“Toys that convert into robots, like Transformers and GoBots, are the hit toys this Christmas for boys ages 5 to 12.”
December 11, 1984. Fredericksburg, Virgina newspaper The Free Lance-Star opens with a scene that drives home the fact that toy pack-in catalogs of the eighties really worked great:
“Rory Wright didn’t give his parents a long Christmas list year.
The 11-year old Massaponax youngster just whipped out a colorful pamphlet of the latest toy sensation, Transformers by Hasbro Bradley Inc. Any or all of the multi-purpose toys would do, he promised.”
The Free Lance-Star writer Marty Morrison goes into sales detail which is a blast to read. The article states that Transformers were (at the time) hotter than the Cabbage Patch Kids toys of the previous Christmas, and the various quotes from parents and toysellers are worth a read.
My favorite block of text (after that opening that demonstrates I was right about pack-in catalogs when I wrote about them in Each Sold Separately*) has to be the written proof that Soundwave truly is superior:
“The most popular toys are the Optimus Prime and Decepticon Communicator, a mini-cassette that turns into a robot.”
Morrison may have gotten the name and specifics wrong, but it cannot be denied that he’s referring to Soundwave in the article. Soundwave superor . . . since 1984.
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