“The Adventure Is Yours . . . “

After yesterday’s cheesy D&D ad I thought it best if we let the eighties fantasy game redeem itself in some way. This particular ad — from the July, 1982 Boys’ Life magazine issue — does a much better job of making things look exciting. Staring at the ad, though, made me think I’d seen this design before.

Well, not this exact ad but the slogan has come up before. A 1983 issue of Marvel’s Star Wars comic offered up this same slogan and I posted that ad last year. Check it out and compare the two designs; I’m assuming that Boys’ Life had better paper and printing quality than comic books and that’s why the graphic approach and content of the two ads are very different.

Related articles

• Dark Horse Wants Comic Shops To Rip Up Their Covers of Star Wars #1 (io9.com)
• Choose Your Own Adventure Ad from 1985 (battlegrip.com)