2006 G.I. Joe Hasbrotoyshop.com Advertisement

Hasbro’s “Direct to Consumer” G.I. Joe line (Amazon.com search*) was just one way in which the company has tried to extend the life of the G.I. Joe brand. It’s odd to look back and realize just how long the line series has been struggling, but at least this old ad can entertain us as we wait to see what sort of life G.I. Joe has at mass retail.

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