“Air Cover. Ground Cover. No One Covers Heroes Like G.I. Joe”
Back in the late nineties and early two-thousands, Hasbro devoted marketing muscle to promoting their 12-inch scale G.I. Joe action figures (find at Amazon.com*), and over the past year I’ve tracked down and shared a small number of the different ads they were running at the time. Those old ads are always a blast to explore, so in the interest of starting 2016 off on the right foot here’s an ad from 2000.
Fingers crossed here that Hasbro does more with the brand this year than they’ve managed the last couple of years.
Related articles
- December 6, 2015: G.I. Joe Case Study At HBR.Org (sjgames.com)
- “Be the Next Joe Team Member!” (battlegrip.com)
- G.I. Joe’s 25th Anniversary in Tomart’s Action Figure Digest (battlegrip.com)