“Here’s A Really Sweet Deal!”

The UNICEF promotion we looked at a few days ago wasn’t Marvel’s only special comic offer of the early nineties. This 1992 ad for Charleston Chew offers up a limited edition comic book to anyone who mails in one candy bar wrapper and fifty cents. Damn, that’s a fantastic deal! An offer like that today — if anyone were to dare create such a deal — would probably demand multiple wrappers and a $5 bill. Inflation and all sucks, but what really sucks is that the comic and candy makers no longer work together on great stuff like this.

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