1983 G.I. Joe Video Game Advertisement
This 1983 Parker Brothers comic book ad for the G.I. Joe video game (posted at Starlogged) is cool for two very different reasons:
- It gives us a look at a fun ad that I can remember seeing back when I was a kid.
- It shows a competing toymaker licensing Hasbro’s G.I Joe for the at-the-time volatile video game market. Looking back, we can see how Hasbro not entering that market shielded them from the downturn that harmed so many other toymakers in 1983 to 1985.
Less than a decade after this ad was published, Parker Brothers was a part of Hasbro.
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- 1985 Transformers Reflector Instruction Booklet (battlegrip.com)
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- G.I. Joe Underoos on Sale in 1982 (battlegrip.com)