Spider-Man Communications Set on Sale in 1978

There were some fun Spider-Man toys in the late seventies, and in this 1978 newspaper ad we find the Spider-Man Communications and Code Set priced at just $2.88. But what is it? Well, it is basically a flashlight with instructions to send coded light signals to a friend. Yeah, we played when flashlights back when I was a kid. And we loved it!

And you can see the actual toy in this eBay auction where they are asking almost $200 for the set. Not a bad investment at all if you paid less than $3 for the toy back in the seventies and then held it to sell today.