Kenner Ewok Family Hut Playset

Kenner was trying everything they could think of in 1984 and 1985 to keep the Star Wars brand strong in stores. The company was counting on all of those toy sales, and as Star Wars faded in popularity, they branched out and tried to make the Ewoks a brand almost all its own. This 1984 newspaper ad shows just one attempt at maintaining sales strength, even if the discount shows us that Kenner was fighting a losing battle.