Shogun Warriors and Micronauts at K-Mart in 1978

This 1978 K-Mart advertisement is as seventies as you can get. It may be tough to imagine, but back when this advertisement was new, K-Mart was at the top of their game. According to the Wikipedia entry, during the seventies, “Kmart put a number of competing retailers out of business.” I can remember as a kid going to K-Mart; what is weird is that the few times I’ve been in a K-Mart store in the last five or six years, every store feels like it did in the eighties. That bizarre retail stasis is an odd feeling.

None of that matters, though, as soon as you get a look at this ad block featuring the Mattel Shogun Warriors and Mego Micronauts. Now that is a seventies ad!