Affiliate Link – The Business of Children’s Entertainment
Whenever I can nab a book like The Business of Children’s Entertainment* for a penny plus some bucks for shipping there’s no way I’m going to miss out on the opportunity. This sounds like an entertaining addition to the various books I’ve read/been reading about the toy industry and television, and for a total of $4 it doesn’t even have to be a great book to have been worth the cost.
I guess I’ll know in a week or two just how entertaining it is.
For the past 20 years, toy manufacturers have subsidized the development of children’s television programming. The result has been the increased commercialization of children’s popular culture; the creation of a “material world” of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.
Related articles
- FTC to review complaint that YouTube Kids over-advertises to children (washingtonpost.com)
- Warpo Toys’ Giant Cthulhu! (battlegrip.com)