“All across the world, G.I. Joe forces are fighting to protect democracy and freedom.”
Part of working on my latest book, all about G.I. Joe newspaper ads and marketing in the eighties, includes chasing down the various pack-in flyers that Hasbro produced when the line was new. Well, while I was at Rogue Toys last week (video here), I grabbed a handful of pieces I was missing, including this 1985 promo flyer that gave kids three different missions to play out with their toys.
How do you sell the older vehicles? Create new stories for those toys!