Basic Dungeons & Dragons at KayBee Toys in 1988

October 27, 1988. The Greenville News of Greenville, SC, offers up this ad block with an unexpected promotion: I knew that TSR’s Dungeons & Dragons* roleplaying game enjoyed extensive mainstream marketing in the early eighties, but I never once thought I’d find the game promoted in a newspaper in the late eighties. Just how long were D&D sales strong enough that the game was advertised in small town America newspapers?

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