“Be the Next Joe Team Member!”
In the two action figure marketing books that I published earlier this year — Each Sold Separately* and Action Figures Not Included* — I touched on Hasbro’s Steel Brigade offer of the eighties.
If you’re unfamiliar with the G.I. Joe Steel Brigade, the short answer is that this was a way to create yourself as a G.I. Joe action figure. Hasbro promoted this in comics and a flyer packed with G.I. Joe toys . . . well, it turns out there were multiple flyer designs. I found this design while I was in Rhode Island last month. That makes two different flyer designs for the promotion; does anyone know of a third design?
Related articles
- A History of G.I. Joe: A Real American Hero (mentalfloss.com)
- Spotted Online – Hasbro’s SDCC Exclusives for G.I. Joe (battlegrip.com)