“Be the Next Joe Team Member!”

In the two action figure marketing books that I published earlier this year — Each Sold Separately* and Action Figures Not Included* — I touched on Hasbro’s Steel Brigade offer of the eighties.

If you’re unfamiliar with the G.I. Joe Steel Brigade, the short answer is that this was a way to create yourself as a G.I. Joe action figure. Hasbro promoted this in comics and a flyer packed with G.I. Joe toys . . . well, it turns out there were multiple flyer designs. I found this design while I was in Rhode Island last month. That makes two different flyer designs for the promotion; does anyone know of a third design?

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