Bionic Woman, Dungeon Dice, and More on Sale at J.M. Fields in 1977

This November 1977 newspaper ad for J.M. Fields shows us pretty much the end of the road for the Bionic Woman action figure series. Just a few months after this ad was published the toy industry was overrun by Kenner’s Star Wars action figures and vehicles, blasting aside other toys and making sci-fi the genre to support.

The Mattel Donnie & Marie dolls featured in the ad are a bit of icing on what was already a nostalgia-loaded bit of newspaper toy advertising.

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