“Licensing has become a coordinated professional effort . . . “
A 1982 newspaper article about Smurfs gives us another peek at the toy industry of…
Strawberry Shortcake
May, 1983 Playthings Magazine and Licensing
Going through issue after issue of Playthings magazine last week uncovered many great articles and…
“Care Bear, Strawberry Shortcake creator hoping for new trivia hit” in 1985
Bernie Loomis makes an appearance in this November 26, 1985, Pittsburgh Post-Gazette article by Wendy…
“Which comes first: entertainment or merchandising?”
Yesterday’s trip to the Brian Sutton-Smith Library (mentioned here) left my head swimming in the…
“‘Scent-sational’ toys due to hit market”
Back in April of this year I shared a 1981 magazine article titled Let’s Get…
Star Wars, Masters of the Universe, Strawberry Shortcake, and Robo Force in 1984
The absolute coolest part of this 1984 toy ad from the Southeast Missourian newspaper is…
Star Wars, Strawberry Shortcake, and More in Kiplinger’s Personal Finance
November, 1983. What better time of year to dive into toytalk than the holidays, and…
The Subtle Erosion of the Spirit of Play
There’s an article about toys and the toy industry in the December, 1981 issue of…