Deep Discounts on Star Wars Toys in 1984
November 23, 1984. By this time, the writing was on the wall and it was clear that Kenner’s Star Wars toys were on the decline at retail. No plans for new movies had a negative effect, and the growing strength of brands like G.I. Joe, Transformers, and Masters of the Universe meant kids were abandoning Star Wars for new toylines. That meant sales on Star Wars toys, and the prices we see in this 1984 newspaper ad are low enough to make us cry today. $12.99 for an X-Wing? Wow!
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