Entrepreneur Barbie Ready to Launch a Start Up?
One benefit of subscribing to Mattel’s mailing list is that I get to see when completely new things happen that deserve discussion, such as the launch of Entrepreneur Barbie (Amazon.com search*). Totally fantastic, because girls should be encouraged to use their imaginations and creativity to attempt anything and everything they want to . . . including starting a business!
Complete with a “smart phone,” tablet and briefcase, Entrepreneur Barbie® doll is ready for her next big pitch and reminding girls of all ages to embrace who they are, their goals and dreams and to never apologize for it.
And to make things even better the barbie.com website has a series of articles that tie to this newest Barbie doll. My favorite has to be the downloadable activity kit that explains what an entrepreneur is and offers kids the tools to start their first business.
Seriously, this is great. Check out the toy, and don’t miss the Barbie blog for even more.
Related articles
- All hail Entrepreneur Barbie! She finally means business (telegraph.co.uk)
- Barbie Leans In (theatlantic.com)
- Entrepreneur Barbie Puts the ‘B’ in Boss Lady (mashable.com)
Personally, my favourite for sheer audacity in the career department is still the pregnant Midge doll they released a few years back.
And really, there’s nothing particularly new or exciting about the Barbie character having a job where she nonetheless can continue to wear makeup and pretty clothes and presumably work in a comfortable, air-conditioned office. Actually shaking things up would require releasing something like “Heavy Machinery Mechanic Barbie” (with tube of simulated grease for smudging the doll’s face and clothes) or “Underwater Welder Barbie” (with diving suit, welding torch and reduced life-expectancy).
@Jester – What I find best about this is the PDF/accessory they want parents to print and give to kids. It basically tells girls they can be anything they want to be. No limits.
I don’t think a “dirty Barbie” is on Mattel’s bucket list.
I don’t think a “dirty Barbie†is on Mattel’s bucket list.
Yes, thus telling “girls they can be anything they want to be” is necessarily limited to a narrow variety of safe, comfortable occupations presenting suitable potential glamour. In other words, the more things change, the more they stay the same.