G.I. Joe and Reagan in 1983

By late in 1983 Hasbro’s G.I. Joe action figures were performing so well that some adults had to try and bring the line down a peg or two. For example, this article from the November 24, 1983 issue of Spokane, Washington’s The Spokesman-Review really wants to throw both sexism and violence at parents. Why, people? Can’t we just let kids be kids and enjoy toys?

“What about the effect of such dolls on youngsters’ attitudes toward sex stereotypes and physical violence?
One child development expert says research hasn’t yet caught up with the latest boom in warlike toys.”

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