Gentle Giant Producing Marvel Statues and Busts

I haven’t seen much in the way of details, but the front page of the Gentle Giant website is showing two new images that announce a new series of Marvel statues and busts as well as a Deadpool statue.

I really don’t understand how statue licensing works, because it feels like everyone on the planet has a license to produce Marvel statues. Is there really that much demand that all of these different companies can make a living selling statues of the same characters?

Gentle Giant Ltd. is proud to announce a new partnership with Marvel Entertainment! In our ongoing efforts to bring new and uniquely special pop culture products to market, GGLTD has recently licensed several new categories of collectibles. Look forward to seeing Mini-busts, Bookends, Desk Accessories, beautiful Bronze items, Life-size pieces and character Statues featuring detailed vehicles and much, much more.

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