Hasbro’s G.I. Joe “Cobra Battle Game” Advertised in 1983!
This is the sort of newspaper advertisement from the eighties that makes digging into the Google newspaper archives worth the time. It’s not that it’s all that difficult to explore the archives, but many of the best discoveries happen when looking for a completely different thing. These newspapers haven’t exactly been completely and exhaustively tagged and translated to searchable text.
The way exploring the archives usually works is I set off looking for one thing and then, while following a link, encounter something completely different. Which is exactly what happened with this November 10, 1983, newspaper ad that features Hasbro’s G.I. Joe “Cobra Battle Game” (see yojoe.com). Some other G.I. Joe toys are also shown in the ad, but it’s the game that really caught my eye.
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- 1982 Sears Newspaper Advertisement Featuring G.I. Joe Action Figures (battlegrip.com)
- G.I. Joe and Transformers 1985 Newspaper Ad (battlegrip.com)
- 1988 Newspaper Ad Features Half-Price Ultra Magnus (battlegrip.com)