“Hassenfeld toying with success of Hasbro Inc.”

July 13, 1986. The Boca Raton News offers up an Associated Press article that’s sure to entertain fans of the toy industry who like to take regular looks into the past. The article celebrates Hasbro taking the top spot in the toy industry, pushing past Mattel at a time when Hasbro’s toylines were growing as Mattel was suffering an (at the time) unidentified drop in their Masters of the Universe line.

The article’s enjoyable, and anyone in business can take away a bit of knowledge that is as relevant today as it was thirty years ago.

“Ours is a portfolio of toy ideas. We need to be balanced, to make sure we don’t have too much in one segment. That we be balanced in price points; not just ideas that have been proved over time and not just fresh ideas.”

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• Star Wars and Toy Hype in May of 1999 (battlegrip.com)