M.U.S.C.L.E. and Battle Beasts on Clearance in 1988

July 22, 1988. The Santa Cruz Sentinel of Santa Cruz, California, brings us these two ad blocks from a Longs Drugs newspaper advertisement in which we see both Mattel’s M.U.S.C.L.E. and Hasbro’s Battle Beasts on clearance. The M.U.S.C.L.E. toys managed to survive a few years at retail and as part of Mattel’s catalog, but those poor Battle Beasts died a swift, painful death. Why is it the Battle Beasts are so memorable when the toys didn’t perform all that well? I bet it was that awesome Hasbro commercial from 1987 that has so many of us remembering the Battle Beasts action figures.