Marvel Secret Wars Action Figures at ToysRUs in 1985
This ToysRUs newspaper ad from 1985 shows us the Mattel Secret Wars action figures priced at $3.48/each. The Secret Wars line didn’t last long at retail, and it is the line’s short life that makes discovering ads like this such a treat.
And hey, Masters of the Universe even makes a showing in the ad!


Related articles
- Masters of the Universe Ultimates Pre-Order at Super7 and BBTS (battlegrip.com)
- “Mattel hopes new chairman is ‘He-Man’ to the rescue” in 1987 (battlegrip.com)
- 1985 Olmec Toys’ Sun-Man Action Figures (battlegrip.com)