Masters of the Universe Dragon Walker and Land Shark on Clearance in 1986
After recent newspaper ads for the Masters of the Universe Dragon Walker and Land Shark toys it’s kinda cool to see both in a single ad from the eighties. This 1986 Toys R Us newspaper ad shows both the Dragon Walker and Land Shark on clearance, early indication that the He-Man collapse discussed in Mastering the Universe* was incoming and about to cause Mattel significant pain. It’s a little sad to associate these toys with financial hardship, but the 1986/1987 lesson of He-Man is one I suspect Mattel — and other toymakers — will remember for many years to come.
Related articles
- “The tyranny of He-man” (battlegrip.com)
- Mattel’s Lack of Love for He-Man Goes Back Decades (battlegrip.com)
- Masters of the Universe Classics Rotar vs Twistoid (battlegrip.com)