Masters of the Universe Magazine Subscription Offer
Here’s something you’re unlikely to see in today’s competitive toy market: Mattel’s Masters of the Universe advertised in Hasbro’s G.I. Joe magazine! These days, getting Mattel and Hasbro to agree to any sort of promotion that potentially helps the other company would be a miracle, but it appears that the two were far more likely to play nice together back in the eighties. Seeing this now makes me wonder if the Masters of the Universe magazine ever included an ad for the G.I. Joe magazine.
I think it’s likely that the publisher insisted on this since they print both magazines. I don’t see why they wouldn’t have the same kind of deal with Mattel to print cross-market ads in the MOTU magazine.