Matchbox Cars on Sale for $0.44 in 1967

This 1967 Sears newspaper advertisement offers Matchbox cars on sale for only $0.44/each! That’s remarkably low, yes, but when we adjust for inflation we find that Matchbox toy cars are relatively cheaper today than they were nearly fifty years ago. You can buy a new Matchbox car for about a buck these days, right? Well, that $0.44 in 1967 translates to over $3 today. How are these toys cars comparatively cheaper today than they were fifty years ago?

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