“Militant Mothers Are Protesting War Toys” in 1966

GI Joe: The Complete Story of America’s Favorite Man of Action* touched on the problems that Hasbro encountered with G.I. Joe and the anti-war movement of the sixties, but is there anything better than actually looking back at the past to better understand a situation? Here’s a 1966 newspaper article where Hasbro’s G.I. Joe gets singled out for abuse by anti-war moms, with the best part of the article the mention of possible Viet Cong and Red Chinese enemies for G.I. Joe action figures of the time. I bet kids would have loved that.

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