Milton Bradley Big Trak on Sale in 1980

This 1980 Big B Discount Drugs advertisement reminds us that Milton Bradley’s Big Trak toy was still active into the eighties, with the toy shown on sale for about $37.

We’ve seen more attractive Big Trak ads, and ads where the toy is priced under $30, so this may feel like more of the same, but it shows us one thing: There was a time when toys were sold in many places at Christmas, with even small retailers bringing in a batch of toys for parents to buy for the kids. These days, as you know, fewer and fewer retailers shift their shelves to make room for Christmas toys. You either carry toys year round, or you don’t carry toys.