Autobot Minicars and Cars on Sale in 1984 
G.I. Joe Battlefield Accessories and Action Figures at Osco 
Shockwave Only $9.99 in 1986! 
Arco’s Ro-Gun and Tomy’s Starriors on Sale in 1984 
Androform Cheap Transforming Robot Toy Ad from 1985 1986 Strawberry Shortcake Comic Ad
Hiding inside the April, 1986, issue of Marvel’s Droids comic book is this full-page advertisement…
Wall Street Journal on the Toy Marketing of Star Wars
The Wall Street Journal has posted a video and article about the toy marketing of…
Spotted Online – Starlog Photo Guidebook: Science Fiction Toys & Models, Volume 01
Published in 1980 and written by Steven Sansweet, the Starlog Photo Guidebook: Science Fiction Toys…
Visiting Brickmania at Mall of America
Thank you, Jeremy, for Tuesday! I had a fantastic time chatting, and getting a chance…
Star Wars Jewelry and the Milton Bradley Star Bird
Here’s a 1978 newspaper ad that combines two great things from the time: Kenner’s Star…
“It’s not the toy business today.”
If you’ve read my two books about action figure marketing in the eighties — Each…
“Assorted figures have durable arms and legs.”
That’s good to hear! Always great to know that Kenner’s Star Wars action figures were…
Milton Bradley’s “Dark Tower” and Mattel’s Hand-Held “Dungeons & Dragons”
Earlier this week I shared a 1983 review of Mattel’s old Dungeons & Dragons LCD…