Autobot Minicars and Cars on Sale in 1984 
G.I. Joe Battlefield Accessories and Action Figures at Osco 
Shockwave Only $9.99 in 1986! 
Arco’s Ro-Gun and Tomy’s Starriors on Sale in 1984 
Androform Cheap Transforming Robot Toy Ad from 1985 G.I. Joe Adventure Team Advertisement from 1973
When I wrote about the death of action figure outfit sets one of the key…
1983 Star Wars School Supplies Newspaper Article
A nice companion to the recent school supplies post is this 1983 newspaper article by…
1982 Ad for Kenner’s “The Empire Strikes Back” Toys
There are so many fantastic archives out there that it’s easy to overlook some fantastic…
Commercial for Mego’s Black Hole Action Figures
I’m finding that it’s the older toys that better capture my attention these days, and…
1984 Newspaper Ad for Masters of the Universe School Supplies
After yesterday’s ad for Star Wars notebooks (posted here) I asked myself: What other cool…
Star Wars Poster, Game, Puzzles, and More in 1978
I continue to be surprised at the number of fantastic finds just waiting for us…
Affiliate Link – Selling the Silver Bullet
Subtitled “The Lone Ranger & Transmedia Brand Licensing” there’s no way I could ignore Selling…
“Marketing to children: the case of Transformers Toys”
This two-page excerpt from The Ethical Business: Challenges and Controversies* comes courtesy of Google’s book…