Robo Force at PlayLand in 1984

Ideal’s then-new Robo Force makes an appearance in this 1984 newspaper ad for the PlayLand stores, showing us the line at the one time that it was still packed with potential and before it collapsed under a weight of competing robot toys. Looking back, the Robo Force toys were too late — the designs looked simplistic and quaint when compared to transforming robot toys of the time — but I personally love the concepts and designs and still like the suction cup base each robot had that allowed it to stick to windows and such.

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