“Rodimus Prime remembers the Transformers greatest battle on Earth.”

I mentioned earlier today that this has been a day of snapping photographs and scanning material. Well, one of the scanned items is this 1987 Transformers flyer that offers a variety of Transformers toys as direct sales items. Mail-away offers found their way into my first book about action figure marketing in the eighties (see the Kickstarter page) and it just wouldn’t be right not to touch on the subject again in the companion book.

NOTE: I edited the front side of the flyer and rotated all of the elements so they’re oriented the same way. This makes reading onscreen easier; the actual flyer has some of these panels rotated upside down to make it function better as a foldout flyer.

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