“Sales slide may end Transformers”
Earlier this month I posted an old AP article about Transformers toys and mentioned how there are more newspaper articles online. Well, here’s one that’s fun to look back on and smile. This December 12, 1990 AP article announces that Hasbro’s Transformers toys — after earning $950 million over seven years — was under review and could be cancelled due to declining sales.
The brand (as we all know) eventually bounced back, but seeing this article is a lot of fun because it helps show how the toy industry goes through cycles where brands rise and fall in popularity and demand. After all, don’t forget that in 1990 you couldn’t buy Star Wars action figures for Christmas; for that you had to wait five more years . . .
Related articles
- Hasbro Including Comics in Transformers: Combiner Wars Wave Two (battlegrip.com)
- Famosa Partners With Hasbro For Transformers Plush Toys (tfw2005.com)
- Generations Arcee and Chormia Now Available at Hasbro Toy Shop! (TFormers.com)
News Kids on the Block. LOL! 🙂
@Stratos – I love that NKOTB was a strong enough brand to get mention. I had forgotten just how big and annoying that entire scene was at the time.