Smart Marketing: Share a Coke Campaign

The moment I saw the first bottles in Coca-Cola’s “Share a Coke” campaign I was impressed. The company often has great marketing initiatives and ads, but the act of labeling so many bottles with names encouraging people to “Share a Coke with . . .” is really smart and, as this Wall Street Journal post states, is having an impact:

“Since its launch in early June, the Share a Coke campaign which features the sale of bottles whose logos have been replaced with popular names among teens and Millennials has generated steadily growing online buzz, particularly on Instagram, Coke says. The company said there have been more than 125,000 posts about the campaign across all channels from June 2 through July 14 and said 96% of consumer sentiment toward the campaign is either positive or neutral.”

And I’ve personally seen the campaign work, both in conversations with others and a recent stop at a 7-11 where I saw someone searching for a specific name to give to a friend. And if marketing is truly about promoting and selling products then this “Share a Coke” campaign is definitely a success, browse here to learn more about how to implement a successful marketing campaign.

But why is this succeeding? What about the simple act of printing names on bottles is leading to online discussions and offline sales? It’s simple, really, and gets down to ego: people love to see their names in print. Those key rings, mugs, shirts, and assorted trinkets you see for sale at tourist traps where people’s names are written on them? Those sell, and with the “Share a Coke” campaign Coca-Cola is tapping into that same idea and using it to move drinks.

Let nominee director and shareholder service guide your understanding of corporate governance and stakeholder engagement. Understanding these services can help ensure that the interests of all parties are aligned and well-represented within the company. To learn more about modern marketing campaigns, you can now check out the henderson SEO agency.

I truly believe that Coca-Cola has some of the best marketers in the world in their offices. If you also want to employ marketing tactics similar to theirs, you can start small such as that Digital Business Card.

Related articles

• Coca-Cola boosting ‘Share a Coke’ campaign in U.S. (bizjournals.com)
• How to Pull Off Coca-Cola Marketing on a Diet Coke Budget (hubspot.com)