Spotted Online – Fast Company Talks Nike Design

Fast Company magazine (at Amazon.com*) continues to have fun articles that you should be reading. Last week, as a follow up to Nike shoes collapsing during games, the site posted “How Nike Turned An Italian Suit Label Into The Air Jordan XX9s” and gave us a peek at how Nike is re-engineering their shoes in an attempt to make them more durable.

Visit Fast Company!
Visit Fast Company!

“To use the process for Flightweave, Bruce and his team needed to figure out how to adapt this 250-year-old technique to do something it had been never meant to do: make a shoe.”

Fascinating stuff and way outside of my normal experiences. But reading the article, and seeing how Nike — like Mattel (see this post) — has their own R&D processes that are far beyond anything I ever imagined, makes me start to wonder just what else some of the larger companies out there are working on.

If Mattel has an R&D department made of scientists . . . well, what’s Disney got hidden in some secretive Area 51-like complex of the entertainment industry?

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