Spotted Online – Hasbro’s Transformers Brand Licensing News

Hasbro’s Transformers series (Amazon.com search*) seems to keep getting bigger and is easily the company’s largest and most important entertainment IP. A recent licensemag.com article states that Hasbro has signed more than 300 Transformers partners, meaning that almost anything we want for the Transformers brand should exist. Over 300? That’s kinda insane.

“The Transformers: Age of Extinction licensed lineup is reinvented across every major category delivering ‘more than meets the eye’ style and innovation,” says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro. “With every new Transformers film release, we challenge ourselves as well as our partners to outdo what we previously delivered to fans worldwide as part of our commitment to create the most epic, memorable and immersive Transformers brand experience to date.”

Related articles

• Hasbro Licensing Expo 2014 Press Releases – Age Of Extinction (tfw2005.com)
• Hasbro counters Warner Bros. with its own Dungeons & Dragons film (Video) (examiner.com)
• Rovio and Hasbro Team-Up To Present Transformers and Angry Birds In A Brand New Mash-Up (seibertron.com)