Spotted Online – “How did GI Joe become the world’s most successful boys’ toy?”
A month can make a pretty big difference. On February 17, one month ago today, New York Toy Fair was in full swing and the BBC talked G.I. Joe action figures with “How did GI Joe become the world’s most successful boys’ toy?”, a story giving a brief overview of fifty years of the G.I. Joe brand.
What’s especially cool is that Justin of generalsjoes.com was interviewed for the story. Always awesome to see someone from another toy blog get a chance to chat to a much larger audience.
Read the BBC story, and then think about the recent developments with the G.I. Joe line. What will Hasbro do with the brand next? Well, as a mentioned yesterday I’m hoping for a return to the Adventure Team model.
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